Build UTM tracking links for Google Analytics to measure social, email and ad campaigns.
What is the UTM Link Builder?
UTM parameters tell Google Analytics exactly where your visitors came from. Add a source, medium and campaign name to any link and you can see which Facebook post, email or ad brought traffic and sales.
How to use the UTM Link Builder
- Enter your page URL.
- Fill in source, medium and campaign name.
- Copy the tracking link and use it in your post, email or ad.
Frequently asked questions
Which fields are required?
utm_source is the minimum; source, medium and campaign together give the clearest reports.
Do UTM links hurt SEO?
No, as long as you use them for campaigns and not for internal links on your own site.
This utm link builder is 100% free, needs no signup and runs in your browser, so your data stays private.
Last updated: · By NodifyTech