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Instagram Money Calculator (Sponsored Post Rate)

Estimate how much to charge per Instagram sponsored post, Reel and Story based on followers, engagement rate and niche – and your potential monthly income.

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What is the Instagram Money Calculator?

Brands pay influencers mostly based on reach and engagement. This calculator uses common industry ranges – roughly $10 per 1,000 followers for a feed post, adjusted for engagement rate and niche – to suggest prices for feed posts, Reels and Stories and a monthly income estimate. Use it as a starting point for negotiations.

How to use the Instagram Money Calculator

  1. Enter followers and average engagement rate.
  2. Choose your niche and number of deals per month.
  3. See suggested rates for posts, Reels and Stories.

Engagement rate

(Likes + comments) ÷ followers × 100. Above 3% is good; micro-influencers often reach 5–8%.

This Instagram Money Calculator is 100% free, needs no signup and runs privately in your browser – on phone, tablet or computer.

Last updated: · By NodifyTech