What is the Engagement Rate Calculator?
Engagement rate shows how actively your audience interacts with your content – brands use it to choose influencers, and creators use it to see which posts work. Enter likes, comments, shares and saves plus followers (or reach/views) to get your engagement rate and see how it compares with typical benchmarks for each platform.
How to use the Engagement Rate Calculator
- Choose the platform.
- Enter the interactions for a post (or an average of recent posts).
- Enter followers, reach or views.
- Read your rate and rating.
Formula
(likes + comments + shares + saves) ÷ followers (or reach/views) × 100
Typical averages
- Instagram: 1–3% by followers
- TikTok: 3–9% by views
- Facebook: 0.5–1%
- X (Twitter): 0.5–1%
- YouTube: 2–5% by views
This Engagement Rate Calculator is 100% free, needs no signup and runs privately in your browser – on phone, tablet or computer.
Last updated: · By NodifyTech